DMA has been re-appointed by the Referendum Commission to run the advertising and marketing campaign for the Lisbon Treaty 2009. In 2008, DMA was part of a consortium that won the contract to provide these services to the commission for the ’08 vote and was re-appointed this year in conjunction with Murray Consultants for PR and Carat for media booking.
 
Watch out for the campaign which is live now on TV, Radio, Press and Online!

DMA Response Marketing is delighted to announce that Lorraine Dowling has been promoted to Account Manager within the agency.

Prior to this promotion, Lorraine was an Account Executive with DMA, assisting in the management of a series of top brand campaigns. She joined DMA in 2007 from TRC, a Microsoft Partner RMS provider.

Lorraine has a first class honours degree in E-Commerce from the Dun Laoghaire Institute of Art Design and Technology, and an MBS in Marketing from the UCD Michael Smurfit Graduate Business School.

Mark Cassin, founder and Managing Director of DMA said “Lorraine fully deserves her appointment to Account Manager. It’s timely recognition for her hard work, great attitude, tenacity and marketing skills. I am delighted to congratulate Lorraine on this promotion.”

Lorraine works with key DMA clients including Ford and BT Consumer and has played a key role in winning new clients recently including Betdaq.

DMA recently rose to the occasion on The Apprentice shown on TV3. Featuring as the Direct Response agency chosen to develop the apprentices campaign for Appleby Jewelers, the DMA team took instructions from the shows competing participants and converted their ideas into 2 finished pieces. Good fun all round!

Our Lisbon Treaty campaign not only reached every household in Ireland it also resulted in the highest recorded voter turn out for a referendum of this type.