Mark has a B.Sc. in Management from Trinity College and a Diploma in Advanced Marketing Techniques. Mark established DMA 20 years ago and in that time has built up a wealth of experience working with many Irish and international clients. He has been involved in the development of a vast number of highly successful marketing campaigns, utilising a wide range of media.

In the past, Mark has been a Board member of the Irish Direct Marketing Association and has served on many of their committees, twice having held the position of Chairman. He is a member of the Marketing Institute. Mark also lectures on several marketing courses and has spoken at many industry events.