The campaign brief was to advise the public of the case for and against the Lisbon Treaty and to encourage them to vote. Given the extremely short timescales it was imperative to use a fully integrated approach to reach into voters consciousness and deliver an impactful campaign that would encourage them to find out more about the treaty and vote.

The campaign informed, clarified and expanded on issues in the referendum by using a combination of TV, Radio, Press, Online Advertising and Digital marketing. 

The clean, simple design and communication approach made the message accessible, and understandable, and its core idea opened minds and drove voters to the polls. The result was the highest turnout in a referendum in the history of the state.

Delivered to 2.5 million people, the booklet's simple clarity and brevity - all add up to powerful communications. By focusing the visuals and the copy-proposition to the call-to-action, this booklet invited readership with the use of a singular proposition and by validating the reason to vote with a clear narrative which expanded upon the referendum-issues within its pages.